Measuring the ROI of SEO
The following video discusses how you can tell if your organic SEO is working. Measuring certain metrics know as key performance indicators (KPIs) and other factors periodically can help you determine if you need to adjust SEO.
You can also learn more in our blog article: How to Measure the Effectiveness of Organic SEO on Small Business Websites.
This video is part 5 of 6 in the SEO is More Than Just Keywords educational presentation given by Mary Gammel on October 25, 2012 for the Carol Stream Chamber of Commerce. You can view then entire presentation on the SEO Tips and Strategies YouTube Channel.
Here are the PowerPoint slides that go with this video: